Google reviews: the tradesperson guide to getting 5 stars
Tradespeople with 50+ Google reviews earn 40% more per job than those with under 10. Here is a simple system to get reviews from every customer automatically.
The review gap that is costing you money
Two electricians. Same area. Same prices. Same quality of work.
One has 4 Google reviews. One has 67.
The one with 67 reviews books out 6 weeks in advance. The one with 4 struggles to fill the diary.
The research backs this up: tradespeople with more than 50 Google reviews command prices 40% higher than those with under 10. Not because they are better — because they look more trustworthy.
Why most tradespeople have almost no reviews
It is not because customers do not want to leave them. Most happy customers would leave a review if asked properly.
The problem is timing and friction.
Most tradespeople either never ask, ask at the wrong moment (handing over an invoice while the customer is stressed about the cost), or ask in a way that makes it awkward.
The system that gets reviews from every job
Step 1 — Timing: Ask 24-48 hours after the job is done. Not during. Not a week later. The next day, when the customer is living with the finished result and feeling good about it.
Step 2 — Make it easy: Do not just say "please leave us a review." Send them a direct link to your Google review page. One tap, they are there.
Step 3 — The message: Keep it short and personal.
"Hi Sarah, hope you are happy with the new bathroom. If you have a moment we would really appreciate a Google review — it makes a huge difference for a small business like ours. Here is a direct link: [your Google review link]. Thank you so much. Mike"
That message gets reviews. It is personal, it is short, it gives a reason, and it removes all friction.
Step 4 — Follow up once: If they do not leave one in 3 days, send one gentle follow up. After that, let it go.
Getting your Google review link
Go to Google Maps, search for your business, click Share, copy the link. That is the link to include.
If your business is not on Google Maps yet — set it up today. It is free and it is the single most valuable thing you can do for your business online.
How Drafted helps
Drafted can write your review request message for any customer in seconds. Just tell it the customer name and what job you did — it writes a personal, professional message that gets responses.
Write professional messages in seconds.
Drafted writes professional quotes, invoices and replies for UK tradespeople — free to download.
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